Please enjoy our commentary on trends below!

Color: Ultra-Violet, Pastels, Bright & Bold

Style: Statement sleeves, Ruching, Classic shirts, Asymmetrical necklines

Prints: Florals, Art, Bold mixed, Classic Dots & Checks

Accessories: Statement earrings, Straw hats, Bold bags

What is a trend and what does it mean to me?

So, anyone who has ever seen “The Devil Wears Prada” knows that somewhere far, far away a designer gets inspired by something, their creation inspires another designer, and so forth and so on until it becomes an overwhelming force in the design marketplace and, thus, a “trend.”

What does that really mean in Southern NM? More than you might imagine. Even at this early stage in the season, you can walk through our doors and see examples of just about everything on our list (and if it’s not here yet, it will be!).  Designers on every level from high-fashion to casual understand the concept of saturation and consumer driven focus.  Women are very savvy creatures and pay attention to everything around them.  That’s why you’ll see variations of trends all across the board throughout the season.

How long will it be around?

That all depends on YOU! Some trends really are a flash in the pan and others survive for years…decades even. It all flows through us, the retailer, because we see your reaction to whatever it is, and we relay it back to the designers. For example, do you happen to know a little term, “cold-shoulder?” Chances are, you do.  In the marketplace WE have seen cold-shoulder tops for years and years before they really became a “thing.” Then, suddenly, it was THE thing, and it was everywhere we looked, coming from every designer possible.  And it was that way for about 2-3 seasons before everybody knew what it was and every woman wanted that “look.”  So it stayed, and stayed, and stayed…now, several years after the cold-shoulder boom, the concept is still around, but you’ll notice it’s taking a slightly different form like shoulder slits or asymmetrical necklines.  This is the designer’s way of expounding on the success of a wide-spread trend and giving YOU, the consumer, something they know you already like in a different presentation!  Smart, eh?

Here’s another one: Animal Print.  Mark our words, animal print will NEVER go out of style.  Some years it’s hotter than others, but it’s always there…always.  And you’ll never look out of place if you’re wearing it.

How do these trends translate into something I might wear?

That’s OUR job.  Trust us…we’ll have a few exciting, flashy, trendy things for you to feast your eyes on…BUT we understand how our lifestyle works around here.  We want you to have clothes that you can wear confidently, but that won’t be out of fashion after a few seasons.  Our trusted designers know that too.  For example: how about our favorite, favorite, best-selling pant WE EVER HAD: Lior Denim.  We are all so spoiled by this pant, it’s soft, easy to wear and flattering to virtually every figure…it’s magic.  We still have the dark denim, black wash, vintage denim and white to satisfy our staple wardrobe, but the designer (seeing the color palette of spring) decided to offer it in pinapple, pink lemonade and spa blue (pictured).  Brilliant!  Hooray!  Cheers! Happy Day!

So the point is (after all this jibber-jabber), that we will take good care of you.  We will offer something that covers anything on that trends list, but we promise it’s going to work for your lifestyle and stand the test of time…until something even better comes along, that is! 🙂