Cowgirl “Haute Couture.”
When you stop by the Double D Ranch corporate offices in Yoakum, Texas, you won’t find the stereotypical fashion house.
Cheryl has her bare legs propped up to the design table sketching a new collection. Margie will be fresh out of her garden thumbing through invoices, but already planning what she’ll serve the office for lunch. Hedy might be buried under a shipment of fur. Sorting out the pieces that don’t meet her standards. And you’ll find Audrey in a fitting session, scanning the month’s order forms, while seamstresses tuck and pin around her.
They’re just four regular girls from Yoakum, building on their hard working Texas roots and a childhood spent in the Southwest. They don’t care how things are done in New York. They’ve managed to build a fashion and furnishing company deep in the heart of Texas and they wouldn’t have it any other way.
Double D Ranch started in 1989 as Double D Ranchwear. The Double D stands for Doug and daughters. The “wear” was dropped when they added the home furnishings collection. The business was born out of Cheryl’s inability to handle the thin air atop the mountains at a resort at Angel Fire, New Mexico, where the whole clan had gone on a ski trip. Cheryl spent the day shopping in Taos, where she spotted a man wearing a coat made from a Pendleton blanket. She stayed in Taos and found the little shop where a man took custom orders and made the coats one at a time. She ordered one for herself.
These days, you can find the Double D Ranch Collection in stores across the country and you’ll see Double D Ranch in national publications like Cowboys & Indians, Marie Claire, New York Times, Texas Monthly, and Mountain Living. Double D Ranch is so appealing because of their stylish and wearable items with a unique western flair!